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American Auction Learning Center

As a leader in the auction and appraisal industry, American Auction Company is the leading resource for buyers and sellers of auction product the world over. We believe that educated auction buyers and sellers make more astute decisions and add to the integrity and professionalism of the auction industry - benefiting the auction community as a whole.

In this Learning Center, you’ll find helpful videos on buying product, selling product and participating in auctions, as well as content related to various aspects of the auction process.

In addition, you can visit our Auction Glossary, which contains terminology essential to getting the most out of your auction experience.

As always, American Auction Company staff are here to advise you along the way. To learn more about any aspect of the auction process email us or call us at (800) 801-8880.

In addition, you can learn more about American Auction Company auctions and appraisals by visiting FAQs page.