Why Our Auctions Work

We sell across every major auction category. On any given auction day, you will find us selling real estate, heavy equipment, automobiles, consumer electronics, business assets, tools, jewelry and furniture all at the same time. This type of auction attracts end users who typically pay the highest auction prices.

We auction to a live and an online audience at the same time, in real time. Simulcast auctions bring the best sales methods in the auction industry together to give our sellers the largest bidding audience and the greatest auction profit.

Our auctions are absolute, meaning no minimum bids or reserve prices and every item is sold to the highest bidder on auction day. Absolute auctions benefit both the buyer and seller as they attract more bidders, create more competition for auction property and give buyers the confidence to bid. Buyer confidence creates seller confidence that our auctions will result in better and higher profits.

We designed our technology to serve the need for auction transparency for our sellers while providing an exceptional bidding experience for our online and live bidders. Our Open Market system allows the buyer to easily navigate to find the property they are interested in and tracks their bidding and buying habits, which allows us to market your auction property to interested and qualified bidders.

The experience at an American Auction Co. auction can only be described as electrifying. Carefully selected music is broadcast, custom designed scents and smells are piped into the auction, thoughtfully trained staff welcome and interact with auction bidders to contribute to the fun-filled environment of our auctions. Our auction facilities are designed to be convenient, safe and comfortable for our bidders, offering easy freeway access and parking, dining options, free Internet access, secured facilities with video surveillance, online bidding kiosks, comfortable seating and child care in our Future Bidders of America safe and secure setting.